As of January 1, 2026, we have officially assumed ownership of Scoop Auto Events. Tracey reached out to us last summer to discuss the future of Scoop Auto Events. Given our 11-year history operating Colorado Cars & Coffee, we are honored to carry Tracey’s legacy forward while integrating Scoop into our established media network. Colorado Cars & Coffee is the largest Colorado based car events portal, a thriving online community and a publisher of a quarterly Colorado centric car magazine, called SHIFT Colorado. – Steve & Miriam Clark

Our goal is to honor the regional focus of Scoop, modernize it, increasing value to readers, car clubs and advertisers.

What this transition means for you:
Large Digital Reach: Every issue of Scoop will now be delivered directly to our 8,000+ email subscribers.

Social Amplification: We are leveraging our existing audience of 140,000+ followers across Facebook and Instagram to provide unprecedented visibility for Scoop content.

Enhanced Navigation: We are implementing event sorting by state, ensuring your local events and advertisements are found instantly by the right audience.

New Community Hubs: We have launched dedicated social channels to foster daily engagement: Facebook | Instagram. 

THE LATEST SCOOP History

Tracey Ellis founded THE LATEST SCOOP in 1990, as a female auto enthusiast who grew up in Loveland, Colorado and graduated from Colorado State University (CSU) in Fort Collins. Because she was raised in a car family, she drove a “cool” car to school in high school and thought nothing of it until she looked around the parking lot and saw what everyone else was driving. When featured as “Student of the Month” in her high school newspaper, her picture was taken standing by “SCOOP”, her 1969 Ford Mustang Wimbledon White coupe. 

THE LATEST SCOOP started “accidentally” when Tracey kept track of local club contacts and their club events as well as any other events about in a notebook. She could rattle off upcoming events and their dates and eventually started receiving phone calls from people she didn’t even know asking what auto events were coming up and her husband suggested “maybe you should be doing this for people.” In 1990, with a loan from her local credit union using her 1969 Mach as collateral, she bought an Apple Mac Plus computer and dot matrix printer, and THE LATEST SCOOP was born. The first issue’s events were printed out on a dot matrix printer and then laid out using wax on light blue-lined layout sheets. With tons of support from many auto-enthusiasts, auto-related businesses, graphic artists and her family, she’s served up THE LATEST SCOOP for thirty-five years!